Dr Singh who runs his botox clinic in Stevenage, Hertfordshire, in his latest blog shares an article that appeared in the Guardian regarding the advertising of botox.
The advertising watchdog has launched a crackdown on companies promoting Botox® treatments, banning two campaigns and warning the industry to clean up its act.
The Advertising Standards Authority banned internet ad campaigns by health and beauty clinics Dermaskin and HB Health of Knightsbridge, and is using the rulings to highlight what is expected from advertisers pushing treatments including Botox®.
The Independent Healthcare Advisory Service lodged complaints against the claims made online by both companies.
The companies variously promoted Botox® as a “revolutionary treatment” that produces “astonishing results”, with the ability to “erase lines” and leave users looking younger.
The ASA was critical of the way the companies promoted Botox®, telling them to “stick to the facts”.
“It is illegal to advertise a prescription-only medicine, such as Botox®, to the public,” said an ASA spokeswoman. “Our rulings, which apply to ads across media including online, set a clear precedent for the whole health and beauty sector.”
Botox® is only available from dentists/doctors on prescription, and under the UK advertising code companies are not allowed to market Botox® promotionally, such as referring to its benefits as a beauty treatment.
“Any company referring to Botox® must stick to the facts and avoid any promotional language,” said the spokeswoman. “We’ll be communicating this requirement to the sector and providing help and advice so they get their ads right.”
Around four years ago, the ASA launched a major crackdown on airbrushing in TV and magazine ads.
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